Grammarly, the well-known writing assistance company, is undertaking a significant strategic shift. Following its acquisition of email client Superhuman in July, the company announced it will adopt the name "Superhuman" for its corporate identity. This rebranding comes alongside the launch of Superhuman Go, an advanced AI assistant designed to integrate seamlessly into existing workflows.
Despite the company-wide name change, the core Grammarly product will retain its familiar branding. This move signals a broader ambition to evolve beyond a simple writing tool, positioning the company as a comprehensive productivity suite in an increasingly AI-driven market.
Key Takeaways
- Grammarly, the company, is officially rebranding as Superhuman.
- The core Grammarly writing product will keep its original name.
- A new AI assistant, Superhuman Go, is launching within the Grammarly extension.
- Superhuman Go connects with popular apps like Gmail, Jira, and Google Calendar.
- The company aims to compete with major productivity platforms like Google Workspace and Notion.
A New Corporate Identity Takes Shape
The decision to rename the parent company to Superhuman is a notable departure from typical acquisition strategies. Often, an acquiring company absorbs the new entity's brand or integrates it under a hybrid name. Superhuman's leadership is choosing a different path, highlighting the strategic importance of the email client acquisition.
This rebranding suggests a long-term vision where the Superhuman name represents a broader ecosystem of productivity tools. While the Grammarly product remains distinct, the company is also considering future rebranding for other acquired assets, such as the productivity platform Coda, which it purchased last year.
Fast Fact
Grammarly acquired Superhuman in July, leading directly to the corporate rebranding announcement.
Introducing Superhuman Go: An AI-Powered Assistant
Central to this strategic evolution is the introduction of Superhuman Go. This new AI assistant is built directly into Grammarly’s existing browser extension, making it accessible to a wide user base. Superhuman Go is designed to offer more than just writing suggestions; it aims to be a proactive helper across various applications.
Users can connect Superhuman Go with a range of popular work tools, including Gmail, Google Drive, Google Calendar, and Jira. This connectivity allows the assistant to gain valuable context from a user's daily tasks and communications. For instance, it can log tickets in Jira, fetch calendar availability for meeting scheduling, or provide contextual feedback on email drafts.
"We are thinking about rebranding products like Coda, a productivity platform it acquired last year, in the long run."
Enhanced Functionality and Future Plans
Superhuman Go promises to streamline numerous tasks. Beyond basic writing assistance, it can offer more sophisticated suggestions by understanding the broader context of your work. The company plans to expand its capabilities further, enabling the assistant to pull data from internal systems and customer relationship management (CRM) platforms. This will allow for even more tailored suggestions and automated actions within emails and documents.
To access Superhuman Go, users simply need to activate a toggle within their Grammarly extension and connect it to their preferred applications. The company has also introduced an agent store, launched in August, offering specialized tools like a plagiarism checker and a proofreader that users can integrate.
Contextual Evolution
Grammarly has been actively expanding its offerings beyond grammar correction for several years. Acquisitions like Coda and Superhuman underscore its ambition to become a comprehensive productivity suite, capable of competing with established players in the market.
Subscription Plans and Competitive Landscape
All Grammarly users can currently try Superhuman Go. For more advanced features and bundled services, the company is offering new subscription plans.
- The Pro subscription costs $12 per month (billed annually). It includes grammar and tone support across multiple languages.
- The Business plan is priced at $33 per month (billed annually). This tier provides users with access to Superhuman Mail, integrating the email client's features into the broader ecosystem.
The strategic move to integrate AI assistance and expand into a full productivity suite positions Superhuman to directly challenge established competitors. Companies like Notion, ClickUp, and Google Workspace have invested heavily in AI-powered features in recent years. Superhuman's new direction aims to carve out a significant share in this competitive market by offering a cohesive and intelligent workflow solution.
Expanding AI Across Products
The company also plans to infuse more AI capabilities into its other products. This includes adding advanced AI features to the Coda document suite and the Superhuman email client. The goal is to allow these tools to automatically fetch details from external and internal sources, enriching document creation and email drafts without manual input.
This holistic approach to AI integration across its product portfolio demonstrates a clear commitment to enhancing user productivity and efficiency, leveraging artificial intelligence as a core differentiator in a crowded market.