Google has officially restructured its artificial intelligence offerings, rebranding its existing premium plan and introducing a new high-end tier for power users and developers. The company announced the changes at its I/O 2025 conference, renaming Google One AI Premium to Google AI Pro and launching the more expensive Google AI Ultra, signaling a significant expansion of its AI ecosystem.
The new plans integrate advanced AI capabilities across Google's suite of products, from Search and Workspace to Google Home and Photos, while also introducing a new credit system for creative applications. The AI Pro plan remains at $19.99 per month, while the AI Ultra tier is priced at $249.99 per month in the United States.
Key Takeaways
- Google has rebranded its AI Premium subscription to "Google AI Pro" at the same $19.99 monthly price.
- A new, high-end subscription called "Google AI Ultra" has been introduced for $249.99 per month.
- The plans integrate advanced AI features into Google Search, Workspace, Photos, and Home services.
- A new "AI Credits" system is being introduced for generative video and animation tools like Flow and Whisk.
- The Ultra tier includes significant perks like 30 TB of storage, YouTube Premium, and access to the Project Mariner agent.
A New Two-Tiered Approach to AI
Google is simplifying its consumer AI strategy by consolidating features under two distinct subscription plans. The move aims to clarify the value proposition for users who want to access the company's most powerful models and tools.
The first tier, Google AI Pro, is essentially a new name for the former Google One AI Premium plan. It maintains the $19.99 monthly price point and serves as the entry level for Google's advanced AI features. The rebranding drops the "Google One" association, putting the focus squarely on the AI capabilities.
The second and more significant addition is Google AI Ultra. Priced at $249.99 per month, this plan is designed for professionals, developers, and enthusiasts who require the highest limits and most advanced features Google has to offer. It bundles a vast array of services, storage, and exclusive access to new technologies.
What's Included in Google AI Pro?
The AI Pro plan bundles a comprehensive set of AI enhancements across Google's ecosystem. Subscribers gain expanded access to the Gemini app, including higher daily limits for prompts using the Gemini 2.5 Pro model and for generating images and videos.
Key features integrated into other Google services include:
- Google Workspace: The Gemini side panel is available in Gmail, Docs, Sheets, and Slides. The plan also includes access to Google Vids, an AI-powered application for creating presentation-style videos.
- Google Search: An "AI Mode" powered by Gemini 2.5 Pro allows for more complex reasoning and coding queries. This also includes the Deep Search feature for generating comprehensive, cited reports on sophisticated topics.
- Google Home: The subscription now includes Google Home Premium (formerly Nest Aware), which provides 30 days of event video history and intelligent alerts for familiar faces and packages.
- Storage and Tools: Subscribers receive 2 TB of Google One storage, which can be used across Gmail, Drive, and Photos. They also get higher limits for developer tools like Jules and Gemini Code Assist.
Introducing AI Credits
A major change with the new plans is the introduction of AI Credits. AI Pro subscribers receive 1,000 credits per month to use with new creative tools like Whisk Animate and the Flow filmmaking suite. These credits are consumed per generation, and users can purchase top-ups starting at $25 for 2,500 credits.
The Power User's Choice: Google AI Ultra
The new AI Ultra tier represents a significant step up in capability and cost. It is aimed at users who push the limits of current AI technology. The plan dramatically increases the daily usage caps for the Gemini app, offering 500 prompts with 2.5 Pro and 200 Deep Research reports per day.
Beyond higher limits, AI Ultra introduces exclusive features and bundled services.
"Agent Mode takes advantage of Project Mariner to manage complex, multi-step tasks from start to finish with minimal oversight from you," Google explained regarding one of the Ultra-exclusive features.
Exclusive Benefits of AI Ultra
The $249.99 monthly fee includes a substantial package of benefits that, if purchased separately, would carry a high cost. The most notable additions are:
- Massive Storage: The plan comes with 30 TB of Google One storage, a tier that costs $149.99 per month on its own.
- Bundled Subscriptions: A full subscription to YouTube Premium is included in the price.
- Advanced Home Security: Subscribers get Google Home Premium Advanced (formerly Nest Aware Plus), which offers 60 days of event history and 10 days of continuous 24/7 video recording.
- Creative Power: The plan includes a generous allotment of 12,500 AI Credits per month for use with creative tools.
- Project Mariner: A key selling point is access to Project Mariner, a research prototype for browser-based AI agents capable of handling complex tasks like research, shopping, and travel booking across multiple steps.
The Growing AI Subscription Market
Google's move to a tiered subscription model reflects a broader industry trend. As AI models become more powerful and expensive to run, companies are creating premium plans to monetize their most advanced features. This strategy allows them to offer a free or low-cost baseline service while charging enthusiasts and professionals for higher usage limits, faster performance, and access to cutting-edge capabilities.
The introduction of AI Pro and AI Ultra positions Google to compete directly with other premium AI services. The company is betting that deep integration into its existing, widely used product ecosystem will be a key differentiator, encouraging users to upgrade for a more seamless and powerful AI-assisted experience across all their digital activities.