David Lloyd Leisure Group has officially opened its newest health and wellness club in Rugby, Warwickshire, following a £12.5 million investment. The new facility, which is the company's 103rd club in the United Kingdom, is expected to create approximately 80 new jobs in the local area.
The state-of-the-art club aims to provide comprehensive health, fitness, and leisure services for families and individuals. The opening marks a significant expansion for the company and reflects a growing demand for premium wellness amenities in the region.
Key Takeaways
- David Lloyd Clubs has opened a new facility in Rugby, Warwickshire.
- The project represents a £12.5 million investment in the local economy.
- Approximately 80 full-time and part-time jobs have been created.
- The club features extensive facilities, including swimming pools, a large gym, and racket sports courts.
- The expansion is part of David Lloyd's broader strategy to enhance its UK presence.
Details of the New Rugby Facility
The newly constructed David Lloyd Club is located on the edge of Rugby, providing convenient access for residents of the town and surrounding areas. The facility spans a significant area, designed to house a wide array of fitness and wellness equipment and spaces.
Central to the new club is a 100-station gymnasium equipped with modern cardio and strength-training machines. The gym also includes dedicated zones for functional training, free weights, and group classes.
In addition to the gym, the club features both indoor and outdoor swimming pools. A 25-meter indoor pool is available for lane swimming and lessons, while a 20-meter heated outdoor pool provides a space for leisure and relaxation year-round.
Amenities for Families and Individuals
A key focus of the new club is its family-oriented offerings. The facility includes dedicated children's activity rooms and a soft-play area. The company's DL Kids program will offer a range of activities and coaching sessions for younger members.
For relaxation and recovery, the club incorporates a luxury spa area. This section, known as the Spa Retreat, includes a hydro pool, sauna, steam room, and heated relaxation beds. These amenities are designed to offer a complete wellness experience beyond physical exercise.
Facility by the Numbers
- Investment: £12.5 million
- New Jobs: ~80
- Gym Stations: 100+
- Indoor Pool: 25 meters
- Outdoor Pool: 20 meters
- Tennis Courts: 5 (3 indoor, 2 outdoor)
Economic Impact and Job Creation
The £12.5 million investment by David Lloyd Leisure Group represents a significant boost to the local economy in Rugby. The construction phase involved local contractors and suppliers, providing short-term economic benefits.
The creation of approximately 80 new permanent jobs is a major long-term contribution. These roles span various departments, including fitness instruction, club management, hospitality, and maintenance. Positions range from entry-level to specialized management roles, offering diverse employment opportunities.
"We are delighted to bring our world-class facilities to Rugby," said Glenn Earlam, CEO of David Lloyd Leisure. "This club represents a major investment and underscores our commitment to promoting health and wellness across the UK. We look forward to becoming an integral part of the local community."
Local officials have welcomed the development. According to a statement from the Rugby Borough Council, the new club aligns with the area's goals for promoting healthy lifestyles and attracting new business investment.
Strategic Expansion and Market Position
The opening in Rugby is part of a broader strategic plan for David Lloyd Clubs. The company has been steadily expanding its portfolio of clubs in the UK and Europe, targeting areas with growing populations and a demand for premium leisure facilities.
This new location is the 103rd David Lloyd Club in the UK and the 133rd overall, including its clubs in mainland Europe. The company's strategy focuses on offering a premium, family-friendly environment that combines fitness, relaxation, and social elements.
About David Lloyd Leisure Group
Founded in 1982, David Lloyd Leisure is a leading health, sport, and leisure group in Europe. It operates clubs under the David Lloyd Clubs and Harbour Clubs brands. The company serves over 730,000 members across nine countries and employs around 8,100 people.
Focus on Racket Sports and Group Exercise
The Rugby club also emphasizes racket sports, a core part of the David Lloyd brand identity. It features three indoor and two outdoor tennis courts, along with squash and badminton courts. Certified coaches will be available for lessons and group sessions.
A significant portion of the facility is dedicated to group exercise. Three studios will host a variety of classes, including:
- High-intensity interval training (HIIT)
- Yoga and Pilates
- Group cycling (Spin)
- Dance-based fitness classes
The schedule is designed to offer over 100 classes per week, catering to different fitness levels and preferences.
Community and Social Features
Beyond fitness, the new club aims to be a social hub for its members. A large 'Clubroom' area includes a restaurant, café, and bar, offering a space for members to socialize, work, or relax with their families.
An outdoor patio area adjacent to the pool provides additional seating during warmer months. The company plans to host regular social events and community activities to foster a sense of belonging among members.
The opening of the Rugby club demonstrates continued confidence in the in-person health and fitness market. As people increasingly prioritize wellness, comprehensive facilities that cater to the entire family are positioned for sustained interest.