David Lloyd Clubs has officially opened its new £25 million facility in Rugby, Warwickshire, marking a significant investment in the region's health and wellness sector. The state-of-the-art club, the company's 103rd in the UK, has created approximately 100 new full-time and part-time positions, providing a substantial boost to the local economy.
The new location is situated on the Rugby Gateway business park and spans over 100,000 square feet. It offers a comprehensive range of fitness, relaxation, and family-oriented amenities designed to cater to a diverse membership base. The opening is part of David Lloyd's broader strategy to expand its presence in key regional markets across the United Kingdom.
Key Takeaways
- David Lloyd Clubs has invested £25 million in a new health and racquets club in Rugby, Warwickshire.
- The new facility has generated around 100 new jobs for the local community.
- The club features extensive facilities, including indoor and outdoor pools, a state-of-the-art gym, tennis courts, and a luxury spa.
- This opening represents the 103rd David Lloyd Club in the UK and is part of the company's ongoing expansion plan.
A Major Investment in Regional Wellness
The launch of the Rugby club underscores a growing trend of investment in premium health and leisure facilities outside of major metropolitan areas. David Lloyd's £25 million commitment to the project reflects confidence in the regional market for high-quality wellness services. The development process, which took over 18 months to complete, involved local contractors and suppliers, further contributing to the regional economy.
The club's general manager, Harrison Woods, stated that the goal was to create a comprehensive destination for health, family, and relaxation.
"We are incredibly excited to open our doors to the Rugby community. This is not just a gym; it's a place for families to spend quality time together, for individuals to achieve their fitness goals, and for everyone to relax and unwind. Our team has worked tirelessly to ensure every detail meets the high standards our members expect."
The facility is strategically located to serve residents of Rugby and surrounding towns, capitalizing on the area's growing population and demand for premium lifestyle amenities. The investment is one of the largest of its kind in the region's leisure sector in recent years.
Extensive Facilities for Fitness and Family
The new David Lloyd Club in Rugby offers an impressive array of amenities designed to cater to all ages and fitness levels. The facilities are divided into distinct zones for fitness, relaxation, and family activities, ensuring a well-rounded experience for members.
What is David Lloyd Clubs?
Founded in 1982, David Lloyd Clubs is a leading health, sport, and leisure group in Europe. It operates over 130 clubs across the UK and mainland Europe, providing high-quality fitness facilities, swimming pools, tennis courts, and family-friendly environments. The brand is known for its premium offerings and community-focused approach.
Core Fitness and Training Areas
The centerpiece of the club is its expansive, state-of-the-art gymnasium. The gym floor is equipped with the latest technology from leading fitness brands, including a wide selection of cardio machines, resistance training equipment, and a large free-weights area. The club also features dedicated zones for functional training, such as the Synrgy360 system, which allows for dynamic group workouts.
In addition to the main gym, there are three dedicated group exercise studios: a high-impact studio for classes like Bodypump and HIIT, a Mind & Body studio for yoga and Pilates, and a cycle hub for indoor cycling classes. The club plans to offer over 130 classes per week, all included within the membership.
Racquet Sports and Swimming Pools
True to its heritage, the club boasts excellent racquet sport facilities. These include:
- Three indoor tennis courts with professional-grade surfaces.
- Three outdoor tennis courts, which are floodlit for year-round play.
- Four badminton courts.
- Two squash courts.
The aquatics area is another major highlight. A 25-meter indoor swimming pool is available for lane swimming and lessons, while a separate, warmer indoor family splash pool provides a safe and fun environment for children. During summer months, members can use the 20-meter heated outdoor pool, which is surrounded by a sun terrace and loungers.
Rugby Club by the Numbers
- Investment: £25 million
- Jobs Created: ~100
- Total Area: 100,000+ sq ft
- Indoor Pool: 25 meters
- Outdoor Pool: 20 meters
- Tennis Courts: 6 (3 indoor, 3 outdoor)
- Weekly Classes: 130+
Luxury Spa and Relaxation Zones
A significant portion of the investment was dedicated to creating a luxurious spa retreat within the club. The Spa Garden is an adult-only sanctuary designed for relaxation and rejuvenation. It features a hydro pool, a sauna, a steam room, and heated relaxation beds.
The spa facilities are designed to provide a premium wellness experience, distinguishing the club from traditional gyms. This focus on holistic well-being—combining intense physical activity with dedicated recovery and relaxation spaces—is a key part of the David Lloyd brand identity. According to the company, these spa facilities are among the most popular amenities at their new locations.
Economic and Community Impact
The opening of the David Lloyd Club is a significant economic event for Rugby. The creation of approximately 100 jobs provides a welcome boost to local employment. Roles range from fitness instructors and spa therapists to management and administrative staff. The company has emphasized its commitment to hiring from the local talent pool.
Local officials have welcomed the investment. Councillor Michael Stokes, leader of Rugby Borough Council, commented on the development's positive impact.
"This is a fantastic addition to Rugby's leisure and wellness offering. The £25 million investment and the creation of 100 jobs demonstrate a major vote of confidence in our town's economy and its future. It provides our residents with a world-class facility on their doorstep."
Beyond direct employment, the club is expected to have a ripple effect on the local economy by attracting visitors and supporting nearby businesses. The development also enhances the appeal of the Rugby Gateway business park, potentially attracting further investment to the area.
Future Strategy and Market Position
The Rugby opening is a key part of David Lloyd's ongoing expansion strategy. The company continues to identify and invest in locations with strong demographic profiles and a clear demand for premium health and fitness services. By focusing on a family-friendly, multi-purpose model, David Lloyd has carved out a distinct niche in the competitive leisure market.
The company's strategy involves building new clubs from the ground up, allowing for the integration of its latest design concepts and facility offerings, such as the signature Spa Gardens. This approach ensures a consistent, high-quality experience across its newer locations. As the wellness industry continues to grow, David Lloyd appears well-positioned to capitalize on the increasing consumer focus on health, fitness, and work-life balance.
