Samsung has officially announced its next Galaxy event, scheduled for October 21, where the company will introduce a new category of devices focused on multimodal artificial intelligence. The presentation, titled "Worlds Wide Open," is expected to feature the debut of an extended reality (XR) product developed in partnership with Google and Qualcomm.
The event will be streamed live and will showcase what Samsung describes as a new era of AI-native devices. A pre-order incentive has also been announced, offering a $100 credit to customers who reserve the upcoming device.
Key Takeaways
- Samsung will hold a virtual Galaxy event on October 21, 2025, at 10 p.m. ET.
- The event will focus on a new category of AI-native devices, starting with an XR product code-named "Project Moohan."
- The new device is built on the Android XR platform, a joint effort between Samsung, Google, and Qualcomm.
- A promotional offer provides a $100 credit for customers who reserve the new device before its official launch.
Samsung's Push into AI-Native Devices
Samsung is positioning its upcoming product line as a significant step forward in mobile artificial intelligence. The company has stated its goal is to pioneer new ways for users to connect with the world through AI-integrated hardware. This strategy moves beyond software-based AI features and into devices designed from the ground up with AI at their core.
The central element of this initiative is the introduction of what Samsung calls "AI-native devices." This suggests that the hardware and operating system are deeply integrated with artificial intelligence, enabling more advanced and seamless user experiences. The focus is on creating a new benchmark for how consumers interact with technology in their daily lives.
What is Multimodal AI?
Multimodal AI refers to artificial intelligence systems that can process and understand information from multiple types of data, such as text, images, audio, and sensor inputs, simultaneously. For an XR device, this could mean the ability to understand a user's spoken commands while also analyzing the physical environment seen through its cameras to provide relevant, contextual information.
The Android XR Platform and Project Moohan
The foundation of Samsung's new device is the Android XR platform. This operating system is the result of a strategic collaboration between Samsung, Google, and Qualcomm. The partnership aims to create an open and scalable platform that can be adapted for various form factors, from headsets to other immersive hardware.
Key details about the platform include:
- Co-developed by industry leaders: Leverages Google's software expertise, Qualcomm's processor technology, and Samsung's hardware manufacturing capabilities.
- AI-Embedded Design: The platform is built with AI integrated at a fundamental level, rather than as an add-on feature.
- Scalability: It is designed to support a wide range of future XR devices, indicating a long-term commitment to the ecosystem.
The first product to be built on this platform is a device code-named Project Moohan. According to Samsung, this device is designed to blend everyday utility with new immersive experiences, signaling a focus on practical applications rather than purely entertainment or niche use cases. This approach could be key to driving mainstream adoption of XR technology.
A New Benchmark for XR
Samsung's announcement suggests that Project Moohan and the Android XR platform are intended to set a new standard in the extended reality market. The collaboration with Google and Qualcomm positions the platform as a major competitor to other established and emerging XR ecosystems.
Event Details and Reservation Offer
For those interested in the announcement, Samsung has provided full details on how to watch the event and take advantage of an early reservation offer.
How to Watch
The "Worlds Wide Open" event will be streamed live on October 21, 2025, at 10 p.m. Eastern Time. Viewers can access the broadcast through multiple official channels:
- Samsung.com
- Samsung Newsroom
- Samsung’s official YouTube channel
Early Reservation Credit
Samsung has also launched a promotional offer for potential customers. Individuals who reserve the new Galaxy device are eligible to receive a $100 credit. This credit can be used toward the purchase of additional eligible Samsung products.
The terms for this offer are specific:
- Reservation Period: Customers must reserve the device by October 20, 2025.
- Purchase Window: The reserved device must be purchased between October 21, 2025, and November 16, 2025.
According to the company, full details about qualifying products and how to apply the credit will be made available on Samsung.com starting on October 21, coinciding with the official product announcement.
"Samsung has always built its devices around what truly matters: pioneering new ways to connect and experience the world. As a leader in mobile AI, Samsung is ushering in a new era by introducing a new category of AI-native devices."
This upcoming launch represents a significant moment for Samsung as it expands its hardware ecosystem and deepens its investment in artificial intelligence. The collaboration on Android XR could reshape the landscape for immersive technology, creating a powerful new platform for developers and consumers alike.