General Motors has announced a series of major software initiatives set to roll out over the next three years, including the integration of Google's Gemini artificial intelligence as an in-vehicle assistant and the development of a new driver-assistance system that permits hands-free and eyes-off operation in certain conditions.
The automaker detailed its plans at a 'GM Forward' software event in New York, positioning the new technologies as a pivotal step in transforming its vehicles into intelligent platforms. The Google Gemini AI is scheduled to begin appearing in GM vehicles next year, with the advanced autonomous system debuting in 2028.
Key Takeaways
- GM will integrate Google's Gemini AI into its vehicles starting in 2025 for conversational assistance.
- A new advanced driver-assistance system (ADAS) enabling 'eyes-off' driving will launch in 2028, starting with the Cadillac Escalade IQ.
- The company is developing a new centralized computing platform, also set to debut in 2028.
- GM Energy's home system will become available for lease starting in 2026, expanding access to bi-directional charging.
A New Era of In-Car Intelligence
General Motors is moving to redefine the driver experience by embedding advanced artificial intelligence directly into its vehicles. The company confirmed that Google's Gemini AI will be integrated into its infotainment systems, aiming to create a more natural and conversational interaction between the driver and the car.
During the event, CEO Mary Barra described the vision as one that will "transform the car from a mode of transportation into an intelligent assistant." This initiative is expected to begin its rollout in 2025, with plans to update select models from as far back as the 2016 model year.
The goal is to allow drivers to communicate with their vehicle as they would with a passenger. "Our vision is to create a car that knows you, that looks out for you, and just meets your needs, even before you say," explained Sterling Anderson, GM's Chief Product Officer.
Beyond Google: GM's Own AI
While the initial phase relies on Google's technology, GM is also developing its own proprietary AI system for the future. David Richardson, GM Vice President of Software and Services Engineering and a former Apple executive, outlined the long-term plan.
"In the future, we will introduce our own AI fine-tuned to your vehicle. Think of this as an assistant. It’s going to anticipate your needs, offer timely help and make every journey more personable and more enjoyable."
This dual approach suggests a strategy of leveraging existing best-in-class technology while building a custom, vehicle-specific intelligence platform for deeper integration and personalization down the road.
Building on a Software Foundation
GM's push into AI and software services is part of a larger strategy to generate recurring revenue. The company has previously stated a goal of reaching $20 billion to $25 billion in annual software revenue. While executives are now more cautious with specific long-term targets, the financial momentum is building. As of the third quarter of this year, GM recognized $2 billion from software services, a figure that took the entire year to achieve in 2021.
The Next Step in Autonomous Driving
Perhaps the most significant announcement was the development of a new advanced driver-assistance system (ADAS) that will allow for both hands-free and 'eyes-off' driving. This technology is a substantial leap beyond current systems like Super Cruise, which require the driver to remain attentive.
The new system is scheduled to debut on the 2028 Cadillac Escalade IQ EV before expanding to other models in the GM lineup. "Autonomy will make our roads safer. They’ll give customers back their most valuable asset: time," Anderson stated. "It’ll be a cornerstone of GM product portfolio going forward."
Lidar as a Key Component
GM's upcoming autonomous system will utilize lidar (light detection and ranging) technology. This marks a clear distinction from competitors like Tesla, which rely primarily on camera-based systems. Anderson, a former Tesla executive, emphasized the importance of multiple sensor types, stating, "your product will be better with multiple modes of sensing, period. Full stop."
The company did not confirm if the new technology will carry the 'Super Cruise' name but assured that its rollout would be significantly faster than the initial expansion of the current hands-free system. This next-generation ADAS is part of a broader vision for a self-driving product that Anderson said will evolve incrementally.
Underlying Technology and Energy Initiatives
Supporting these ambitious software goals is a new centralized computing platform, also planned for a 2028 launch with the Escalade IQ. Anderson referred to this new architecture as a "foundational piece" of the company's plans, enabling more complex and powerful in-vehicle processing.
GM also provided updates on its other growth ventures, particularly GM Energy. Starting in 2026, the company will offer its 'Energy Home System' through a leasing model. This system includes key components for a modern electric home:
- Bi-directional EV charging capabilities
- Stationary home battery for energy storage
- Integration with solar power systems
Initially available to GM EV owners, the leasing option will later be offered to other homeowners, positioning GM as a competitor to companies like Tesla in the home energy market.
A Renewed Focus
These announcements come as GM seeks to demonstrate tangible progress after shelving previous high-profile projects, including its 'Ultra Cruise' system and the Cruise robotaxi business. GM President Mark Reuss emphasized that the new initiatives are different because they are tangible products with near-term market entry dates.
While the automaker has walked back its ambitious 2021 goal of doubling revenue by 2030, executives maintain that its growth plans are largely on track. The new software and energy services are central to this strategy, aiming to create new, consistent revenue streams beyond the initial vehicle sale.
"It’s really incredible to see all the great things that are right on the horizon," Barra concluded. "I know we will deliver for our customers, and that’s what matters most."