David Lloyd Leisure has officially opened its newest health and wellness facility in Cricklewood, North London, following a significant £35 million investment. The new club, which is the company's 103rd in the United Kingdom, has created approximately 100 new jobs in the local area.
The facility is located on the site of the former Virgin Active on Cricklewood Lane and represents a complete redevelopment aimed at providing a premium experience for members. The opening is part of David Lloyd's ongoing strategy to expand its presence and upgrade its portfolio across the country.
Key Takeaways
- David Lloyd Leisure invested £35 million to develop its new club in Cricklewood, North London.
- The project has resulted in the creation of around 100 full-time and part-time jobs.
- The facility includes a state-of-the-art gym, indoor and outdoor swimming pools, and an extensive Spa Garden.
- The club is designed to cater to families, with dedicated kids' facilities and programs.
Details of the £35 Million Investment
The development of the David Lloyd Cricklewood club involved a substantial capital outlay of £35 million. This funding was directed towards a complete overhaul of the existing site, transforming it into a modern, multi-faceted health and wellness destination. The investment underscores the company's confidence in the demand for premium leisure facilities in the capital.
According to the company, the project was one of its most ambitious redevelopments to date. The financial commitment covered everything from architectural redesign and construction to the installation of cutting-edge fitness equipment and the creation of luxurious spa amenities. This level of investment positions the Cricklewood club as a flagship location within the David Lloyd network.
Background on David Lloyd Leisure
Founded in 1982, David Lloyd Leisure is a leading health, sport, and leisure group in Europe. It operates 103 clubs in the UK and an additional 30 clubs across mainland Europe. The company is known for its family-oriented approach, combining fitness facilities with social and relaxation spaces.
Facilities and Amenities Offered
The new Cricklewood club offers a wide range of amenities designed to cater to a diverse membership base. The facility spans a significant area, providing ample space for various activities.
Fitness and Training Areas
At the core of the club is a large, modern gymnasium equipped with the latest fitness technology. Members have access to a variety of cardio machines, weight-training equipment, and functional fitness zones. The club also features dedicated studios for group exercise classes, including High-Intensity Interval Training (HIIT), yoga, Pilates, and cycling.
Facility at a Glance
- Total Investment: £35 million
- Jobs Created: Approximately 100
- UK Club Number: 103
- Pools: 20m indoor pool, 25m heated outdoor pool
- Spa Features: Hydrotherapy pool, sauna, steam rooms, deep relax beds
Swimming and Spa Facilities
A major highlight of the new location is its extensive swimming and spa offerings. The club includes a 20-meter indoor swimming pool and a 25-meter heated outdoor pool, allowing for year-round swimming. The outdoor pool area is complemented by a sun terrace and lounge area.
Adjacent to the pools is the club's Spa Garden, an exclusive relaxation zone for adults. This area features a hydrotherapy pool, multiple saunas with different temperature profiles, steam rooms, and a salt steam room. It also includes heated deep relaxation beds and an outdoor relaxation space with a fire pit.
"Our new Cricklewood club is a testament to our commitment to providing exceptional facilities for our members. The £35 million investment has allowed us to create a truly first-class destination for health, wellness, and relaxation for the whole family."
Family-Oriented Design and Programs
In line with David Lloyd's brand philosophy, the Cricklewood club places a strong emphasis on family-friendly features. The facility includes a dedicated DL Kids area with activities and coaching programs for children aged 3 months to 16 years. This allows parents to use the gym or spa while their children are engaged in supervised activities.
The club also offers family swimming sessions and a children's soft play area. The on-site Clubroom provides a social space for families to eat and relax together, with a menu designed to cater to both adults and children. This integrated approach ensures that the club serves as a community hub for families in the area.
Economic Impact and Community Role
The opening of the David Lloyd club in Cricklewood has a notable economic impact on the local community. The creation of around 100 jobs provides employment opportunities across various roles, including fitness instruction, hospitality, management, and maintenance. The company has focused on hiring from the local talent pool where possible.
Beyond direct employment, the facility is expected to contribute to the local economy by attracting members from the surrounding areas of Barnet, Brent, and Camden. The presence of a high-quality leisure facility can also enhance the appeal of the neighborhood, potentially having a positive effect on local property values and attracting further investment.
The club aims to become an integral part of the community by offering a space for residents to focus on their physical and mental well-being. By providing a wide array of activities for all ages, it serves as a social and recreational hub, promoting a healthier lifestyle for its members.
