David Lloyd Clubs has officially opened its newest health, wellness, and leisure facility in Bicester, Oxfordshire. The project represents a £20 million investment and is expected to create over 100 permanent jobs, providing a significant boost to the local economy.
The state-of-the-art club, located near the Bicester Village retail park, features extensive fitness areas, multiple swimming pools, tennis courts, and spa facilities. The opening marks the company's 103rd club in the United Kingdom and is part of a broader strategy to expand its presence in key regional towns.
Key Takeaways
- David Lloyd Clubs has opened a new £20 million facility in Bicester, Oxfordshire.
- The project has created more than 100 new full-time and part-time jobs in the area.
- The club includes extensive fitness suites, indoor and outdoor pools, tennis courts, and a luxury spa.
- This opening is part of the company's strategic expansion into high-growth regional locations across the UK.
Project Details and Investment
The development of the Bicester club is one of David Lloyd's most significant investments in recent years. The £20 million cost covered land acquisition, construction, and the installation of high-end equipment and amenities. Construction began approximately 24 months ago and was completed on schedule.
The facility spans over 10,000 square meters, making it one of the largest multi-purpose leisure centers in the region. According to company officials, the investment reflects a strong belief in the growth potential of Bicester and the wider Oxfordshire area, which has seen considerable residential and commercial development.
Economic Impact on Bicester
The creation of over 100 jobs is a major component of the project's local impact. Roles range from fitness instructors and spa therapists to management and administrative staff. The company has focused on hiring from the local community to fill these positions.
"This club is not just an investment in wellness, but an investment in the Bicester community. We are proud to have created over 100 stable, long-term jobs and to be contributing to the local economy," said Michelle Howard, the new General Manager for the Bicester club.
Local business leaders have welcomed the opening, anticipating a positive ripple effect on nearby businesses, including retail and hospitality sectors. The club is expected to attract members from Bicester and surrounding towns, increasing footfall in the area.
By the Numbers
- Investment: £20 million
- New Jobs: 100+
- Facility Size: 10,000+ square meters
- Tennis Courts: 5 indoor, 3 outdoor
- Swimming Pools: 2 (25m indoor, 20m outdoor)
State-of-the-Art Facilities and Amenities
The new David Lloyd club in Bicester is designed to cater to a wide range of fitness and leisure interests for individuals and families. The company has emphasized providing a premium experience through modern design and comprehensive facilities.
The core of the club is its expansive gym, which is equipped with the latest fitness technology. This includes a large free-weights area, cardio machines with integrated entertainment systems, and dedicated zones for functional training and group cycling.
Family-Oriented Features
A key part of the David Lloyd model is its focus on family activities. The Bicester location includes a dedicated DL Kids area, offering activities and coaching for children. There are also family-friendly changing rooms and a soft play area.
The club offers structured coaching programs for children in both swimming and tennis, following nationally recognized curriculum standards. This approach is designed to make the club a central hub for family recreation.
The Rise of the Wellness Sector
The opening of the Bicester club comes at a time of significant growth in the UK's health and wellness industry. Post-pandemic, there has been a notable increase in consumer spending on fitness, mental well-being, and preventative health. Large-scale, multi-facility clubs like David Lloyd are positioned to capitalize on this trend by offering a comprehensive solution that goes beyond a traditional gym.
Spa and Wellness Offerings
A significant portion of the new facility is dedicated to wellness and relaxation. The luxury spa, branded as the 'Spa Retreat', is a key feature designed to attract members seeking a holistic approach to health.
The spa includes a range of hydrotherapy facilities, such as a hydro-pool, sauna, steam room, and an ice fountain. There are also heated relaxation beds and an outdoor spa garden. These amenities are typically found in high-end destination spas, marking a strategic move by David Lloyd to elevate its standard club offering.
"Our members are increasingly looking for a space to de-stress and focus on their mental well-being, not just their physical fitness. The Spa Retreat in Bicester is a direct response to that demand, providing a sanctuary for relaxation and recovery," a company spokesperson stated.
The club also features treatment rooms where members can book services such as massages and facials, further expanding its wellness services.
Strategic Location and Future Plans
The choice of Bicester as the location for this flagship club was strategic. The town is known for its rapid growth, excellent transport links, and the popular Bicester Village shopping destination. Locating the club nearby allows it to tap into a large and affluent demographic.
The proximity to major new housing developments was also a key factor in the decision. The company projects a strong membership uptake within the first year of operation, driven by the lack of comparable high-end facilities in the immediate vicinity.
Expansion and Market Trends
This opening is part of a wider trend in the leisure industry, which is moving towards premium, experience-led offerings. Consumers are increasingly willing to pay for high-quality facilities that combine fitness, relaxation, and social spaces.
David Lloyd Clubs has indicated that it will continue to seek opportunities for expansion in similar high-growth towns across the UK and Europe. The success of the Bicester model will likely serve as a blueprint for future developments, combining extensive family facilities with luxury spa and wellness amenities.