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AI's Impact on Search Demands New Marketing Strategies
Artificial intelligence is reshaping online search, forcing leaders to adopt new marketing strategies that prioritize ecosystem visibility over traditional SEO metrics.
Caleb Foster is a technology analyst for Neurozzio, specializing in search engine technology, SEO, and the impact of artificial intelligence on digital publishing. He reports on algorithm changes and their implications for businesses and content creators.
Artificial intelligence is reshaping online search, forcing leaders to adopt new marketing strategies that prioritize ecosystem visibility over traditional SEO metrics.
A new study from BrightEdge shows that 54% of Google's AI Overview citations overlap with top organic search results, a figure that varies by industry.